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Social Media Marketing

Social Media Marketing: A Business Cornerstone

The first step in creating a cohesive social media strategy to write an executive strategy that defines the business’s current goals, its objectives, and how this social media strategy will achieve them.
  • Brand Monitoring
  • Social Media Management
  • Setup & Custom Profile Design
  • Social Media Contests
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Social Media Promotion

Define Goals, Strategy, Objectives, and Tactics
A common mistake that many marketers fall in is mixing between goals, strategy, objectives, and tasks.
Analyze Competitors
Know you competitors. Find out what makes them successful and build off of them. Analyze the comments, the replies, and the graphics.
Use Objective Measurements
Take the goals from above and the social media strategies from other businesses and create clear, objective benchmarks.
Think About the Timing
During certain times of the year (Black Friday, christmas, St. Valentine's Day, etc…), it is a good idea to ramp up the spending.
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Define User Persona
Decide who the target audience is going to be. Who is the customer that is going to purchase this product or service? This will help the company tailor the social media content to the buyer.
Select the Tools
Above all, here are some popular formats: Facebook instant experience (Canvas), Stories, Twitter moments, Facebook Catalog, Carousel, Vertical or horizontal videos, GIFs, multiple images on Instagram
Quantitate the Return
In order to quantify the return on investment, be sure to track the page views, the clicks, and the conversion rate.
Reassess
As the campaign continues, it is important to redirect the funds and attention to the strengths and patch up the weaknesses. How can the campaign improve?

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