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PPC Marketing

PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically.
  • Google Ads (formerly known as Google AdWords) is the single most popular PPC advertising system in the world. 
  • Keyword research for PPC can be incredibly time-consuming, but it is also incredibly important. 
  • How often your PPC ads appear depends on which keywords and match types you select.
  • Once you've created your new campaigns, you’ll need to manage them regularly to make sure they continue to be effective.
Video Advertising
With TrueView ads, reach potential customers when they watch or search for videos on YouTube – and only pay when they show interest.
PPC Remarketing
The Google Display Network reaches 92% of all Internet users.
Social Advertising
When choosing where to place your ads, it’s also helpful to know which networks are most popular among which types of users.
Display Advertising
Display ads function differently than text ads because they aren’t found in search results. They can be spotted on websites and can feature interactive displays.