- Google Ads (formerly known as Google AdWords) is the single most popular PPC advertising system in the world.
- Keyword research for PPC can be incredibly time-consuming, but it is also incredibly important.
- How often your PPC ads appear depends on which keywords and match types you select.
- Once you've created your new campaigns, you’ll need to manage them regularly to make sure they continue to be effective.
With TrueView ads, reach potential customers when they watch or search for videos on YouTube – and only pay when they show interest.
The Google Display Network reaches 92% of all Internet users.
When choosing where to place your ads, it’s also helpful to know which networks are most popular among which types of users.
Display ads function differently than text ads because they aren’t found in search results. They can be spotted on websites and can feature interactive displays.